PROFILE
Specialist in personal brand and executive image for the premium/corporate (35+) segment. I align aesthetics (palette, silhouette, materials), presence (non-verbal & on-camera) and narrative to turn perception into visible authority—in the boardroom, on stage and online.
UVP: "I make your image and your brand prove your value."
Academic foundation in Political Science & International Relations and Management, with hands-on work in corporate programmes, image policies, and spokesperson/keynote readiness.
SKILLS / COMPETENCIES — with evidence
Legend (source): [LIC] Leal Image Consulting · [SM] Simple Me · [BEL] Belver Hotels · [UNEP] UN/UNEP FI · [MNE] Foreign Affairs (Geneva) · [GMG] Global Media Group · [MBA] Master's in Management · [EPFL] Data Science (EPFL) · [UFP] BSc Political Science & IR · [FS] Fashion School (Image Consulting, 2024)
Hard Skills
- Advanced colour analysis & body type/silhouette — [LIC][SM][FS] Use: define palettes and signature looks (1:1 and leadership).
- Dress codes & function/context Lookbooks — [LIC][MBA] Use: visual policies and executive capsules across teams.
- On-camera styling & media readiness — [LIC][GMG] Use: light/angle guides, "first frame", stage wardrobe and critical Q&A.
- Speaker/Boardroom Kits, message house & critical Q&A — [LIC]
- Image Policy & governance — [LIC][UNEP][MNE][MBA] Use: visual manuals, exceptions, compliance and adherence metrics.
Soft Skills
- Storytelling & executive writing — [GMG][LIC][UFP]
- Intercultural & diplomatic communication — [MNE][UNEP][UFP]
- Facilitation & training — [LIC][BEL]
- Stakeholder & project management — [UNEP][MNE][LIC]
- Presence & non-verbal — [LIC]
Tools
Canva, Figma, PowerPoint/Keynote — [LIC][SM][GMG] · Google Sheets/Excel, Looker/Data Studio — [LIC][BEL][EPFL] · Notion, Trello/Asana, Google Workspace — [LIC]
Languages (use cases)
PT/EN (projects & presentations) — [LIC][UNEP][MNE] · ES/FR (European contexts) — [UNEP][LIC] · IT (basic)
AREAS OF EXPERTISE
Executive Image
Advanced colour, body type/silhouette, signature looks, dress codes, functional capsules.
Presence & Non-verbal
Posture/gestures/voice, multicultural etiquette, on-camera (light, framing, first frame).
Personal Brand (Leaders)
UVP, archetypes, core messages, LinkedIn/Instagram Brand Kits.
Corporate
Leadership Academy, Front-Office & Sales, Image Policy & Dress Code, Media & Keynote Readiness.
Photo Direction
Moodboard, shot list, styling, posing/angles, selection.
Governance & KPIs
Dashboards for visual adherence, on-camera consistency, responses/invitations.
EXPERIENCE
1
Leal Branding — Founder, CEO & Specialist
Feb 2024 – present | Portugal/Global
Design and delivery of leadership/team programmes; 1:1 consulting; image policies and multi-hub rollouts; LinkedIn kits for leaders; media/keynote readiness.
- P.I.C. Leadership Academy: function-based lookbooks, applied non-verbal, LinkedIn for Leaders, gravitas/visibility KPIs.
- Front-Office & Sales: scenario-based dress, presence rituals, brand on-camera, meeting/follow-up scripts.
- Image Policy & Dress Code: brand → practical codes by function/country; posters/cards; governance.
- Media & Keynote Readiness: stage wardrobe, message house, critical Q&A, slide master, run-of-show.
- Individuals: P.I.C. Executive, Repositioning Sprint, VIP Day, Monthly 1:1 Plan.
2
Simple Me — Founder
Apr 2022 – Sep 2023
Personal consulting/style project.
3
Belver Hotels — Junior Analyst (Marketing & Customer Satisfaction)
Oct 2019 – Mar 2020 | Porto
4
UNEP Finance Initiative (United Nations) — Analyst Internship
Sep 2018 – Aug 2019 | Geneva
5
Ministry of Foreign Affairs — Foreign Affairs Officer Assistant
Feb – Jul 2018 | Geneva
6
Global Media Group — Digital Assistant Internship
Aug – Dec 2016 | Porto
EDUCATION
Image Consulting Training
Fashion School — 2024
MBA — Management
Universidade Aberta — 2019–2022
Post-Graduate (Lato Sensu) — Data Science
EPFL Extension School — 2020
BSc — Political Science & International Relations
Universidade Fernando Pessoa — 2015–2018
CERTIFICATIONS (selection)
Brainnest Business Finance Industry Training
Google Cloud Digital Leader Training
Fundamentals of Digital Marketing
SQL/MySQL for Data Analytics & Business Intelligence
METHOD & SERVICES
Summary for proposals
P (Presence)
Non-verbal, etiquette, on-camera.
I (Identity)
Values, archetypes, UVP, visual signature (palette/lines/materials).
C (Communication)
Headline/bio, core messages, Brand Kits (LinkedIn/IG), photo direction.
Corporate
- P.I.C. Leadership Academy
- Front-Office & Sales
- Snapshot P.I.C.
- Image Policy & Dress Code
- Media & Keynote Readiness
Individuals
- P.I.C. Executive
- Repositioning Sprint
- VIP Day
- Mentorship/Monthly Plan
TYPICAL IMPACT METRICS
Visual Consistency
Photos, events, video
Responses & Invitations
LinkedIn/email; media/keynotes
Close Rate & Time-to-Decision
Faster decisions, higher conversion
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic now and discover how we can elevate your professional presence.
Leal Branding · Portugal
Email: patricia@lealbranding.com
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
© 2025 — P.I.C.® Method. All rights reserved.
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
© 2025 — P.I.C.® Method. All rights reserved.